This Week’s Need-to-Know Beauty News
Little Monsters can finally mark their calendars for the launch of Haus Laboratories, Lady Gaga's much-anticipated makeup line
New Details Emerge on Lady Gaga’s Haus Laboratories Makeup Line
“The last thing the world needs is another beauty brand, but that’s too bad,” Lady Gaga said in a video posted to her Instagram, announcing that her hotly anticipated makeup line will be available for pre-order as of July 15. The clip, shot by German director and photographer Daniel Sannwald, features Gaga dancing alongside a diverse cast of models, all decked out in bold makeup looks with no shortage of glitter or metallics. The singer and A Star Is Born actress opened up to Business of Fashion about the upcoming launch, which will kick off with a kit that includes a lip liner, lip gloss and lip colour. “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.” Gaga also confirmed that Amazon will be her exclusive retailer, citing a willingness to get on board with her vision. “There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do … they’ll be like, ‘Can you just change half of the equation?’” Gaga told BoF. “The answer is no. No deal. No message of self-acceptance, no deal.” Pre-order will be available to all Amazon Prime members on Monday, just in time for Prime Day.
The ‘Clean at Sephora’ Program Just Got a Lot More Serious
Launched last year in an effort to help highlight so-called “clean” beauty products for shoppers, ‘Clean at Sephora‘ has upped their ante. Whereas the program started out in 2018 with a list of 13 verboten ingredients—common offenders like parabens, pthalates, mineral oils, formaldehyde, retinyl palmitate and sulfates—WWD reports that starting at the end of July, the program’s banned additive list will more than triple to include a total of 45 ingredients. In order to make the ‘Clean at Sephora’ cut, products will now need to be formulated without animal musks, fats and oils (giving the certification more of a vegan leaning), talc, toluene, aluminum salts, oxybenzone, butylated hydroxyanisole, nanoparticles, and more. “The whole program is evolving to be more robust, comprehensive and sophisticated,” Cindy Deily, vice president of skin-care merchandising at Sephora, told WWD. “We knew [when we launched] that the program would have to be evolved — we take input from different sources, like our beauty advisers, brand founders, third-party labs, the EWG and with LVMH. We’re watching everything and we’re aware we may need to make further updates.”
Colgate Buys French Skincare Brand Filorga for $1.5 Billion Euros
Oral care giant Colgate is making some [very expensive] moves to position themselves as a leader in the skincare space. Colgate announced the big buy on Thursday, with president and CEO Noel Wallace citing Filorga as a “strong, premium-priced brand with distinctive positioning that fits well within our long-term personal-care growth strategy.” The French personal care line is currently available in over 60 countries, with France, Italy, Spain and China being its most important markets. “This acquisition also provides Colgate entry into the fast-growing and sizeable travel retail channel, particularly in Asia,” Wallace said. The move follows two other recent skincare acquisitions for Colgate: that of EltaMD and PCA Skin back in 2017. Let’s just hope Colgate’s plans don’t include messing with Filorga’s much-loved formulas.
Korean Beauty Retailer Innisfree Is Coming to Toronto
Get excited, K-Beauty fans: the popular Korean beauty retailer Innisfree just announced plans to open their first Canadian flagship. According to Retail Insider, the brand will be heading to Toronto’s Yorkdale Shopping Centre with a 2,500 square foot space, just across from Uniqlo and Muji and a few storefronts away from fellow Korean beauty shop Nature Collection. The announcement is part of a larger shift on the part of Innisfree towards a more direct-to-consumer approach. A pop-up note on their website currently details the forthcoming shutdown of innisfreeworld.com: “We deeply regret to inform you of the closure of innisfreeworld from June 21, 2019 (KST). We will continue to give our best effort to minimize any inconvenience you may experience up until the day of closure.” The brick-and-mortar investment will give the brand an even stronger presence in North America, adding to their seven stores currently in operation in the U.S.