Kat Von D Everlasting Lip Liner

Kat Von D is Taking Over the Lip Game With 30 (!!!) Everlasting Lip Liners

Get your wallets ready, beauty lovers, because Kat Von D lip liners are coming. The tattoo and makeup artist took to Instagram Tuesday to unveil her latest launch: 30 (!!!) Everlasting Lip Liners.

According to Kat, the product comes in a retractable pen for easy sharpening and is highly-pigmented with 24-hour wear. She notes the “unique, creamy formula glides on super easy,” drying only after a few seconds for a “bulletproof” finish.

“…get ready, because this formula is gonna change the lip liner world!!” Kat captioned the post. “Never seen anything like it before and it truly is the most comfortable longwear lip liner I’ve ever used.”

She also revealed the 30 shades, many of them colour matching to existing Everlasting Liquid Lipsticks, like Lolita, Bow N Arrow and Vampira.

Swatches of the lip liners were later revealed on Kat Von D Beauty’s Instagram.

Kat also showed off the lip liner’s packaging, which features a new, hand-drawn vegan stamp.

“It may not be a big deal to most people, but to me, the bigger that @katvondbeauty grows, the more we are able to show the rest of the world that creating a successful brand that’s #crueltyfree and #vegan is not impossible!” she wrote.

Kat Von D Beauty Everlasting Lip Liner will be available at Sephora starting April 11. No word on the price yet, but considering we’re going to want most of the shades, we’re gonna start saving now.