This Week’s Need-to-Know Beauty News
Dua Lipa is the newest face of YSL Beauty, Jonathan Van Ness collabs with Essie for Pride, and Olay considers refillable packaging.
Essie Finds a Pride Partner in Jonathan Van Ness
Everyone’s favourite hairstylist—of Queer Eye fame and fandom—is joining up with Essie as the nail polish company’s first non-female ambassador. Van Ness has come up with a Pride-worthy manicure for the brand, mirroring a signature look of his. The mani consists of several shades on a select few nails, instead of the full hand, and features ‘Butler Please, ‘In The Cab-ana, ‘Come Here!, ‘Chillato, ‘Play Date, Geranium, and ‘Tart Deco. “Some of my favourite nail designs happen when you mix two styles together,” said Essie Global Lead Educator (and Toronto’s own) Rita Remark. “We wanted the colours of the rainbow, rather than be painted in a typical arc, to energetically splash across each nail for a playful, artistic result.”
Olay Is Pilot Testing Refillable Packaging
Olay is testing out the possibility of refillable packaging for their Regenerist Whip moisturizer, which is a huge step forward from a mass beauty brand to curb plastic pollution. Starting in October and spanning a period of three months in the U.S. and the U.K., the Procter & Gamble-owned brand will sell each jar of their banner cream with a refill pod (also recyclable) which can be place in the original container once empty. The creams will also be sold without cellophane and in recycled paper packaging in the place of cardboard. “The ultimate goal is to find and adopt many more sustainable packaging solutions, and the refillable package is the first step of that journey,” Anitra Marsh, Procter & Gamble’s associate director of brand communications, said in a statement. “It’s important for us to get it right because only then can we bring this concept to market at scale.”
Dua Lipa is YSL Beauty’s Newest Ambassador
Yves Saint Laurent has tapped the “New Rules” singer as the face of their new feminine fragrance, with a campaign set to launch this September. “I connect so much with the campaign because of its fearlessness,” the London-born singer said in a statement. “I stand for the importance of being confident, strong and powerful and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do, and I feel that goes down very well with the same philosophy behind Yves Saint Laurent [sic] new fragrance.” At only 23 years old, Dua Lipa has already amassed a sizeable following, with over 30 million followers on Instagram alone. “The voice of her generation, Dua Lipa embodies the values of independence and freedom which have always been part of Yves Saint Laurent’s DNA,” said Stephan Bezy, International General Manager of Yves Saint Laurent Beauté. “It is a great honour to collaborate with such a young and talented artist for our new feminine fragrance.”