innisfree toronto
Photograph courtesy of Innisfree

Korean Beauty Brand Innisfree is Opening Its First Canadian Store Today

Shopping your K-beauty faves has never been easier

The world has gone collectively gaga over K-beauty brands in recent years. And with good reason. The products that fall under the K-beauty umbrella are largely focused on improving skin health and moisture, leaving you with glowing skin that needs little to no makeup on top. Now, one of the most famous and sought-after Korean beauty brands is making its debut on Canadian shores. Today, Innisfree is opening the doors to its flagship store in Toronto’s Yorkdale Mall.

The 2,500 square foot store will house the brand’s entire line-up of products, as well as a Toronto exclusive in the form of a Green Tea Seed discovery set for just $35 (the pack’s actual value is closer to $60). In it, you’ll get the Intensive Hydrating Serum, the Intensive Hydrating Cream, the Hydrating Cleansing Foam and Intensive Hydrating Eye Cream. Plus, if you head in store today and are one of the first 200 customers through the door to make a purchase, you’ll also score a Hydrating Trio with Jeju Green Tea which includes the Hydrating Micellar Cleansing Water, Intensive Hydrating Serum and Intensive Hydrating Eye Cream. There’s also various offers for purchases over $50 and $80 which include a limited edition Canadian-themed, eco-friendly tote bag.

Innisfree is known for its sustainably-sourced ingredients from Jeju Island whose climate is ideal “for growing some of the most remarkable superfoods with potent skin benefits,” according to the brand. The store openly welcomes customers to try the products throughout the space, which will also offer workshops in the coming months. Min-Chui Shin, the Brand General Manager for Canada, said, “This is an open and playful space for those who are passionate about sustainability and nature-inspired beauty products that fit within their lifestyle. Whatever their needs are, we will help them find solutions that will work for them.”

To coincide with the store’s opening, the brand is also launching its Velvet Cover Foundation and Concealer for the first time in Canada.