Grace Is the Disability-Friendly Beauty Brand the World Needs

Date March 21, 2019

Living with a disability can make tasks that may seem ordinary frustrating, time-consuming and arduous, proving the makeup and skincare communities still have their work cut out when it comes to accessibility. Now available for pre-order with free worldwide shipping and returns, Grace Beauty is filling that gap, launching with a selection of mascara brushes designed for “all kinds of users”, featuring designs that aims to alleviate some of the obstacles associated with your archetypal mascara.

The Safe Grip is designed for an easier hold, featuring a spherical design reminiscent of a vintage perfume atomizer. “Material is rubbery, flexible but hard which will ensure a grip even though the fingers can’t wrap fully around the grip,” the brand writes on their Instagram page.

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The Safe Grip is easy to hold, gives a wide angled grip and ensures better control for all kinds of users. Material is rubbery, flexible but hard which will ensure a grip even though the fingers can’t wrap fully around the grip. This product we’re especially interested to hear you opinion on!

A post shared by Grace Beauty (@gracebeautyforall) on Mar 14, 2019 at 1:28am PDT

The Square Grip, on the other hand, aims to make the product easier to open, featuring a geometric shape on both ends of the bottle.

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The Square Grip attaches to both side of your mascara to make it easy to open, hold and control in a discrete package. Simple, minimal and with a rubbery feeling that will ensure a better grip. What do you think of it?

A post shared by Grace Beauty (@gracebeautyforall) on Mar 14, 2019 at 2:20am PDT

Lastly, an add-on Ring Grip hopes to eliminate the inherent exasperation that goes along with repeatedly dropping a product.

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The Ring Grip was created as a general aid for anyone. When attached you don’t have to hold as hard, nor worry about loosing your grip or picking up the mascara from the floor. The rubberband will tightly connect to most mascaras on the market while the ring will be big enough for even the biggest fingers. What do you think of it? Can it be helpful and do you like the design? We'll post more of our products over the coming days!

A post shared by Grace Beauty (@gracebeautyforall) on Mar 13, 2019 at 5:17am PDT

So far, the response on social media has been enthusiastic, to say the least. “I have rheumatoid arthritis which has left me with carpal tunnel, holding mascara and brushes hurt big time,” commented one user. “Thank you for coming up with helpful aids so women everywhere can still do their make up and feel good about themselves whilst being comfortable.” Another user wrote, “I have MS and refuse to give up on my make up even when I have a relapse, this is going to be a game changer!” The brand has promised to continue to release more products on Instagram in the coming days.

“Anyone, regardless of ability, should be able to use any beauty product they want to,” their website reads. That’s about all we know about Grace Beauty so far—aside from the fact that they’ve got some sleek millennial-friendly marketing going on—but theirs is definitely a message we can all get behind.