At Long Last, The First Fenty Beauty Promo is Here (!!!)
Because writing an article in all caps is inappropriate and would result in a poor user experience, you'll notice that the below story is in normal sentence-case. But please, read it as if it was written in all caps, with exclamation marks peppering it like the delicious, flavourful meal it is. Thank you.
We’re exactly one week away from the launch of our president, Robyn Rihanna Fenty’s makeup line, Fenty Beauty. The line, which will be exclusively sold at Sephora, has been in the making for a long time. In fact, the first time we ever heard about its existence was exactly a year ago to this day, on September 1st, 2015. (How’s that for Virgo season?)
Fast forward two years, and we’re almost at the finish line. Today, Rihanna premiered the very first promo clips for the line on her Instagram. And they are BEAUTIFUL.
One features model Slick Woods reciting some of the shade names that will be part of the line: Chili Mango, Yacht Life, Mango and Confetti.
In the next, we see a group of models, including Halima Aden and Duckie Thot, showcasing flawless skin, gold glittery eyelids and ultra-glossy lips.
Head to Sephora for a behind-the-scenes look at the campaign, and of course, mark your calendars and get your wallets ready. We’re mere days away.
Watch the full video here: