Embracing the big hair trend: 7 ways to add some volume and amp up your style this season

big hair trend
Marc by Marc Jacobs Fall 2013 photography by Peter Stigter

big hair trend
Marc by Marc Jacobs Fall 2013 photography by Peter Stigter

See our product picks for mastering the big hair trend »

Achieving voluminous, shampoo-commercial hair is an aspiration common to many of us—and with big hair being a big beauty trend on the Fall 2013 runways, now’s the time to embrace it. From ’40s-inspired curls at Bottega Veneta to frizzed-out styles at L’Wren Scott and Rick Owens, the big hair trend is excellent news for anyone with thick, curly hair. But if your hair tends to fall flat just minutes after a blow out and you don’t have a crew of hair pros working their magic, it can be hard to get the look at home.

Thankfully, new technology is making it easier than ever to pump up the volume on your own and get a Marc by Marc Jacobs-worthy style. Here are some of the latest gravity-defying products hitting the market and our tips on how to use them. Bring on the big hair!


big hair trend

Shampoo
Start your quest for volume at the beginning—in the shower, with a volume-enhancing shampoo. L’Oréal Professionnel Volumetry Anti-Gravity Volumizing Shampoo ($22, at salons) is noteworthy for an ingredient most often seen in skincare: salicylic acid. This acne-fighting ingredient is a powerful combatant against the buildup of dead skin cells, allowing roots to be primed for ultimate lift.

Rinse
It might not sound that appealing, but a vinegar rinse enhances shine without adding weight like most shine sprays. If you’re not into putting your salad dressing on your head, Yves Rocher Rinsing Vinegar ($9, yvesrocher.ca) leaves no trace of a vinegar smell. Used as the last step (post-conditioner), this silicone-free rinse adds a subtle shine and leaves a mouth-watering raspberry scent.
 

big hair trend

Condition
Many cream conditioners weigh down hair, hindering its potential to achieve lift-off. You’ve heard of dry shampoo, but Oribe Soft Dry Conditioner Spray ($39, beautymark.ca) is a weightless mist that leaves hair soft and textured.

Mist
The ideal stage to create volume is when hair is damp. When sprayed directly onto damp roots, the menthol-infused Pureology Pure Volume Instant Levitation Mist ($30, at salons) gives root-raising volume.
 

big hair trend

Boost
Volume-inducing Morrocanoil Root Boost ($29, moroccanoil.com) is a spray that preps the roots for maximum volume before the application of heat. The formula is enriched with argan oil to nourish dry scalp and hair and help control static.
 
Mousse
The most obvious volume-boosting product is a mousse. Phyto Intense Volume Mousse ($29, spaboutique.ca) contains acacia collagen, an ingredient common in many skin-plumping products. This fluffy foam adds body and fullness, like a wrinkle-plumping cream for your hair.
 
Backcomb
For an extra boost of volume at the end of the styling process, try backcombing hair. The correct brush is key, so use a teasing brush—like the Boar Bristle Teasing Brush by Moroccanoil($36, moroccanoil.com)—to lift small sections of hair around the crown vertically and place the brush a couple of inches above the roots. Firmly brush downward towards the scalp. Finish by smoothing hair with a light glide of the brush on top of backcombed areas and enjoy your hair’s newfound height!