Photography by Jessica Moy

The Best Beauty Street Style Looks During Seoul Fashion Week

Fashion may have been the focus, but beauty reigned supreme as Korean trendsetters strutted the grounds of Dongdaemun Design Plaza with chic, puffy eye make-up, eyebrow slits and dramatic, striking lenses. Looks were bold, carefree statements that opposed tradition. Coloured hair of sunburst reds, icy blondes, and pastel pinks were a signature look amongst the stylish youth as well as cheekbones bedazzled with gemstones.

In the ever-growing wave of male beauty, men rocked flesh-toned foundation with edgy eyes and bold lips inspired by the latest K-pop music videos of EXO and BTS.

See the best beauty looks outside Hera Seoul Fashion Week this season.

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