The Kaelen Fall 2014 beauty look is all about winged eyeliner that’s “not too girly”

Kaelen Fall 2014 beauty
Photography courtesy of P&G

Kaelen Fall 2014 beauty
Photography courtesy of P&G

Usually when you picture a ‘downtown girl’ you imagine mussed hair, probably toped with a black toque and slept-in eyeliner that somehow only looks better as the day goes on. Kaelen Haworth’s eponymous line—known for its effortless-yet-edgy aesthetic—usually stays away from such a look, keeping her models fresh faced. But for Fall 2014, the Kaelen collection had a distinctly more feminine feel, which called for a beauty change up.

For hair, this meant a subtle updo that had DIY appeal. It should “look like she dragged [the hair] back herself,” said Pantene consulting stylist Justin German of the half-updo style. After prepping hair with Pantene Pro-V Volume Root Lifting Spray Gel and a soon-to-be-released dry shampoo from Pantene, German teased the top section slightly before pulling hair back into a ponytail, securing it in place with a couple of exposed bobby pins. Tightness was not the name of the game, as per the designer’s desire for ease and edge.

On the makeup side of things, Cover Girl makeup pro Veronica Chu talked about the typical pared-down look of Kaelen and how the designer wanted to do something different for Fall 2014: “This particular season, she wanted to have a graphic edge and we did that with the eyeliner.” Starting at the middle of the upper eyelid, Chu used a felt-tipped Cover Girl Bombshell Intensity Liner, winging it out at the ends but with a square shape for more of a cool-girl effect—and also to keep the eye from looking dragged down. “It was really important for that the look wasn’t too girly. It has a little bit of a graphic, almost tomboy edge,” said Chu. Her insider trick for keeping the winged eyeliner from looking too overdone? Not a lick of mascara or eyeshadow. Cool-girl, indeed!