Cara Delevingne and Kate Moss share a single trench coat in the My Burberry campaign

Date September 2, 2014

Check out some behind-the-scenes photos from the My Burberry shoot »

There’s a British takeover happening in the beauty world this morning, with the reveal of the My Burberry fragrance campaign, starring Kate Moss and Cara Delevingne. The two models appear in their first shoot together, wearing nothing but a—what else— Burberry trench coat, some tousled blonde locks and the brand’s signature nude makeup. The strong scent is made up of notes of sweet pea, bergamot oil, freesia, rose, golden quince and patchouli.

The campaign, shot by Mario Testino, also marks the very first time customers can personalize their Burberry fragrance bottle. When you purchase My Burberry on Burberry.com or in select stores, you can monogram the bottle with your initials. If that’s not enough, using smart phone technology, customers can interact with the campaign on digital billboards at selective locations from London to New York, to project a giant My Burberry bottle with their initials.