Target Canada announces exclusive Roots collaboration and all designer brands to launch in-store!
We’re so close to Target opening in Canada that we can taste it—quite literally, after yesterday’s blowout media preview at Toronto’s Evergreen Brickworks, which opened up with marshmallow laden hot chocolate and an ice rink fashion show fit for the Canadiana hall of fame. Kicking off what’s sure to be an amazing year of firsts, Target unveiled its list of launch partners and brands that will be available in Canada upon its various openings in March and April of this year. Babely interior designer Nate Berkus, makeup pioneer Sonia Kashuk, pint-sized chef Giada De Laurentiis (and famed US snowboard champ Shaun White via video) were all in the house to launch the Canadian openings of their ongoing Target partnerships, as well as mega-stylist Kate Young who will unveil her red carpet-inspired limited edition collaboration collection on April 14.
“The collection is inspired by red carpet dressing and the magic of evening,” Young told us. The stylist, who is responsible for some of the most famous red carpet looks in the last few years (think Michelle Williams’ mustard Vera Wang dress at the ’06 Oscars or Natalie Portman’s many Rodarte looks) “I work with real women, you know. Movie stars are real women. Really pretty and talented, but they’re not models, they’re not six feet tall and 100 pounds. Usually they need bras and wear Spanx. You can wear a bra with everything [in the collection].” Kate Young’s collection will be the first cross-border collaboration collection available in Canada as well as the US (afraid that means no Prabal Gurung for us).
To boot, Target announced its first Canada-exclusive designer collaboration with heritage brand Roots alongside founders Michael Budman and Don Green. The collection, titled Roots Outfitters takes inspiration from classic Roots logos, styles and quality, all the while cutting the budget to Target style digits. The collection for women, men, boys, girls and toddlers will be available at store-open and running through June 2013. On the ice rink, skaters and models strutted in the Roots Outfitters pieces, showing off classic sweat suits and logo tees. While we didn’t spot varsity jackets, we’re reaaaaally hoping the mid-nineties white leather sleeves return.
And for more on those aforementioned ongoing designer collections, we’ve ripped these descriptions direct from the horse’s mouth aka. Target Canada press release. You might want to wipe that drool off your chin now, folks. We’ve still got at least a month and a half to go!
Nate Berkus Collection—An interior design expert and author, Nate Berkus’ the Nate Berkus Collection, available exclusively at Target, offers the latest assortment of bedding, bath, decorative accessories, lighting, rugs and window treatments.
Sonia Kashuk Collection—Makeup artist extraordinaire Sonia Kashuk is a true talent and innovator in the cosmetics world. The Sonia Kashuk Collection at Target offers high-quality cosmetics and accessories at outstanding prices.
Giada De Laurentiis for Target—As a top chef, Food Network personality and author, Giada De Laurentiis knows the must-haves for a kitchen. An exclusive line of affordable cookware products, the Giada De Laurentiis for Target collection is perfect for making irresistible and budget-friendly meals at home.
Shaun White – The Shaun White collection features a full range of apparel including denim, shorts, woven tops, hooded sweatshirts and graphic tees, Shaun White for Target is affordable fashion for young men and boys.