Lady Gaga and Tony Bennett get glitzy for H&M’s holiday campaign
Following the release of their collaborative jazz cover album Cheek to Cheek, H&M has partnered with Lady Gaga and Tony Bennett soundtrack its holiday campaign with their rendition of “It Don’t Mean a Thing (If It Ain’t Got That Swing).”
The short film features Gaga and Bennett alongside models Sasha Pivovarova and Joan Smalls as they perform big band style for a crowd of festive onlookers clad in winter essentials like oversized knits, plaids and glitzy blazers. The duo appears in the print campaign as well, Gaga with Liz-worthy silver cat eyes, and Bennett in his signature dapper suit.
H&M is using this campaign to help raise funds for CARE, a humanitarian organization that fights against global poverty. For more information, visit care-international.org.