Drink some wine, win some Louboutins. Say what?

Wine label STLTO is playing the role of Willy Wonka—only instead of a trip to a chocolate factory, you could win a pair of Christian Louboutin shoes, which in our world is almost better. The winery has announced that three bottles—available at LCBOs province wide—will be emblazoned with the word “WINNER” under their sparkly caps. Is this a welcome throwback to the days of contests under Coke caps or what?

If you’re lucky enough to snatch one of the winning bottles, you can redeem it for a pair of red-soles worth up to $795. And if you don’t win, you still have a bottle of STLTO Malbec/Merlot or Chardonnay to enjoy. Just head to the nearest (or every) LCBO before June 30 to try your hand and check out the STLTO website for all the official rules and deadlines. Sip some wine and win some new shoes? We’re not sure it can get any better than that.