Bay watch: The Canadian icon reimagined

We went over to the Bay Queen Street earlier today to check out the newly revamped The Room. Actually, revamped is too soft a term for the metamorphosis of the Bay flagship’s home for runway wear–it’s truly a sight to behold. We’ll have pictures tomorrow, but in the meantime, we wanted to show you another of the company’s cool projects: the Hudson’s Bay Company collection. The new line has everything from canoes to tees and includes collaborations with some Canadian designers–striped cardies from by Pink Tartan, recycled fur handbags by Harricana’s Mariouche Gagné and one-of-a-kind, not-for-sale coats from the likes of Jeremy Laing, Erdem (see it on our cover!), Smythe and Todd Lynn.

Check out the photos after the jump and read the full story in the November issue of FASHION.