Banana Republic’s Mad Men Spring 2013 ads star Coco Rocha as Megan Draper
If the Spring 2013 runways were any indication, the 1960s are trendier than ever—a fact which can at least in some part be attributed to the ever growing popularity of Mad Men.
Capitalizing on this, as well as the popularity of its last two collaborative collections, Banana Republic is set to launch the third installment of Banana Republic Mad Men next Wednesday February 27.
The latest Banana Republic Mad Men collection is inspired by the series’ newest heroine, Megan Draper (played by Canadian actress, Jessica Paré) as well as the series’ newest phase in time: the late 1960s. Bright colours and bold prints dominate the collection and have us singing “Zou Bisou Bisou” all over again. The just-released ads starring Coco Rocha couldn’t say it better. Gone are the ultra-feminine Betty Draper-inspired full skirts of collections past and hello op-art prints and slim silhouettes!
Designed by Mad Men’s Emmy Award-winning costume designer, Janie Bryant, the collection features fresh silhouettes, including shift dresses as well as form-fitting pieces inspired by the always-babely Joan Holloway (Christina Hendricks).
“In my work with Simon (Kneen, Banana Republic Creative Director and Executive Vice President) for the Banana Republic Mad Men Spring 2013 collection, the spirit and fashion-forward thinking we see on-screen in Megan was really inspirational for the capsule,” said Bryant. “I am excited about what we’ve done together, and I know that Banana Republic customers and Mad Men fans are going to be thrilled with our new collection this spring.”
The collection will be available at locations across Canada and online at bananarepublic.ca. Select stores worldwide will also have availability.