JNBY Spring 2014: The contemporary Chinese label makes its stellar, understated Canadian runway debut

JNBY Spring 2014
JNBY Spring 2014
Photography by Jenna Marie Wakani

See the JNBY Spring 2014 collection »

Last night, Chinese label JNBY made its Canadian runway debut at World MasterCard Fashion Week in Toronto for Spring 2014. The way cool contemporary brand is fondly described as China’s J.Crew, and proved itself to be just that with crinkly, wispy layers to spare. Less varsity sweater, more architectural inspiration, JNBY’s spring collection featured an earthy palette of muddy browns, sage green and beach-worthy whites in a multitude of layering pieces.

An array just ripe for the understated elegant types, we look forward to seeing a certain single-breasted crinkle coat on many a gallerina come spring. As for the sheer sexy layered dresses, we’ll take one in every colour. And there is likely one in every colour. What was shown on the runway was just a snapshot of what the label offers. Of the 374 Spring 2014 pieces, you’re seeing about 110. We saw another sample last week. Sheesh.

Established in Hangzhou in 1994, JNBY (Just Naturally Be Yourself) operates in 700 stores worldwide including many in Europe and Asia. Now, the label sets to cast its spell on Canada. If last night’s showing is any indication of what’s to come, we’re driving the welcome wagon.