Inside the Joe Fresh and Pink Tartan after party: 21 pictures that prove Wednesday is Toronto Fashion Week’s biggest night

Date March 21, 2014

Joe Fresh After Party — Photography by George Pimentel Photography

See the Joe Fresh/Pink Tartan after party pics »

Without a doubt, Wednesday night is the biggest of Toronto Fashion Week. The show schedule is stacked with the city’s—the country’s!—greatest hits and the after party scene is getting just as competitive. To keep things interesting, Joe Fresh and Pink Tartan combined forces this season, hosting a smash of a party just down the street from the tents, at Lee Restaurant. Considering that the Pink Tartan crowd has always been a a big part of the Joe Fresh after party tradition, it just makes sense for Joe Mimran and Kimberley Newport-Mimran to make it official.

Also becoming a part of the Joe Fresh/Pink Tartan after party tradition is DJ Mad Marj, the unassuming New York-based heiress who kept the tightly packed crowd dancing, be it to 2 Chainz, Pharrell or… Nora Jones. (Seriously.) Lee’s two-room layout allowed for a bit of a divide between social sets, with fresh-from-the-runway models, stylists and party-hopping editors taking over the back room, while Mimran family friends (including the horn-blowing Bruce C. Bailey) and backstage stars filled up front of house. And, because this was a fashion party, no recap is complete without talking about our favourite looks from the night. Crop tops are still having their moment, as seen on MTV’s Aliya-Jasmine Sovani who paired hers with a plaid pencil skirt and leather jacket, giving it a ’90s kick. Amy Burstyn-Fritz and Ashleigh Semkiw echoed the many furs seen at both Pink Tartan and Joe Fresh, with pastel-hued outerwear by Kaelen. Despite spring’s reluctant arrivial, these party pics show that Toronto is ready to bare some skin—and we couldn’t be more excited.