Lancôme taps photographers and bloggers to interpret the rose for two Luminato exhibits
Femininity, freshness, passion… These are all words that cosmetics giant Lancôme uses to describe the rose, the ever-famous flower that has served as the company’s emblem throughout its almost 80 years of existence. This June, in celebration of their trademark blossom, Lancôme is hosting not one, but two simultaneous photography exhibits at different locations during Toronto’s Luminato festival.
Firstly, the exhibit Rôses By… 20 Artists for a Rose will be presented as a North American premiere during the Luminato festival at Toronto’s First Canadian Place. From Nick Knight to Patrick Demarchelier, Lancôme has given the green light to twenty famed international photographers to create their own personal interpretations, in colour or black and white, of the timeless rose emblem. Photographer Mark Segal chose an innocent white rose wrapped in a wreath of thorns for his interpretation, while Dusan Reljin portrayed a rose exploding out of a rich pink and orange colour palette. Of the final twenty works some are realistic, some are symbolic but all are not-to-be missed.
The celebration continues with an additional exhibit entitled 20 Bloggers for a Rose: The Lancôme Virtual Gallery happening the same week. Also part of the Luminato festival, the exhibit calls on 20 of Canada’s top beauty, fashion and lifestyle bloggers to share their personal interpretations of the rose in the form of photography. She Does the City interpreted the theme with a photograph of roses strewn on a bulletin board covered in images of friends and family. Style Panelist Nicole Wilson of Dainty Girl’s creative interpretation shows a woman from behind in a black floral lace gown. Finally Dream, Create’s flirty and feminine take on the theme shows three girls in soft summer dresses holding larger-than-life roses. The photographs will be presented in a virtual gallery at David Pecaut Square for the duration of the festival. This strictly digital experience requires viewers to download a specially made app that will allow them to view the virtually mounted gallery.
Both photography exhibits run from June 14th to 20th at their respective locations.