This makeup transformation will blow your mind
In breaking beauty news this morning, the Internet is going bananas over a makeup transformation video making the rounds on Facebook. To bring you up to speed, the clip shows a woman with one half of her her face done up (highlighter, winged liner, lashes, the works) only to then reveal the other half in all of its natural #iwokeuplikethis glory. While this before-and-after is downright mind-blowing, makeup transformation videos aren’t a new phenomenon—remember the woman who removed her makeup on camera, only to reveal a completely new face?
Thanks to the power of social media, and a certain family (ahem, Kardashian-Jenners) we’re noticing beauty ideals becoming more extreme than ever, with makeup junkies and diehards taking their routines to the next-level (read: the highlighter challenge). So, does this video surprise us? Nope. But it’s still pretty mesmerizing to watch. On repeat. Oh, the power of the makeup.
 only to then reveal the other half in all of its natural #iwokeuplikethis glory. While this before-and-after is downright mind-blowing, makeup transformation videos aren't a new phenomenon—remember the woman who removed her makeup on camera, only to reveal a completely new face?
Thanks to the power of social media, and a certain family (ahem, Kardashian-Jenners) we're noticing beauty ideals becoming more extreme than ever, with makeup junkies and diehards taking their routines to the next-level (read: the highlighter challenge). So, does this video surprise us? Nope. But it's still pretty mesmerizing to watch. On repeat. Oh, the power of the makeup.
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