Firing range: 15 picks for the best reds in every shade this season

Photography by Natasha V. with styling by Briana Mirabelli

By Lauren Chan and Poonam Kaur Billing

Gone are the days of the one-lipstick woman. This fall, red lips are trending, and now you don’t have to pick just one hue. From bold red to deep purple, it’s all about confidence in carrying a shade. Sure, you might have a preference, but there’s no need to feel limited. Switch from poppy to pomegranate from day to night—no one’s stopping you.

Go red! »

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Bold Red

Feel like standing out? Forget a Scarlet Letter; try proudly rocking scarlet red lipstick instead. Brighter shades of red pack the biggest punch with lighter skin tones. But shades that are too orangey for your complexion tend to make teeth look yellow—so be sure to match your shade accordingly.

Left to right:
Estée Lauder Pure Color lipstick in “Scarlet Siren” ($32, at Estée Lauder counters)
YSL Rouge Pur Couture lipstick in “14” ($38 at YSL counters)

Bold Red
Left to right:
M.A.C lipstick “M.A.C Red” ($18, maccosmetics.com)
Maybelline Color Sensational lipstick in “Red Revolution” ($10, at drugstores)
Shiseido Perfect Rouge lipstick in “RD 415” ($30, at Shiseido counters)

Berry Red
Try a red that’s good enough to eat. Shades of berry red are great for medium skin tones. They bring out warmth in the skin and give you a super-sultry flare. Blue-based reds like these bring out white notes in your teeth so you’re always camera ready.

Left to right:
Dior Addict lipstick in “Couture” ($31, at Dior counters)
Chanel Rouge Coco Shine lipstick in “Monte Carlo” ($39, at Chanel Beauty counters)

Berry Red
Left to right:
Make Up For Ever Rouge Artist Intense lipstick in “42” ($22, at Sephora)
Lise Watier Plumpissimo lipstick in “Gala” ($20, at lisewatier.com)
Lancôme L’Absolu Nu lipstick in “102” ($35, at all Lancôme counters)

Deep Purple Red
Deep purple lipstick is a statement-maker if we ever saw one. Deeper shades work well with deeper skin tones, but even a confident fair-skinned beauty buff can pull off this look. Swipe these shades over your lips and feel instantly invincible.

Left to right:
Lise Watier Gourmand lipstick in “Hot Coco” ($19, at lisewatier.com)
NARS Velvet Matte Lip Pencil lipstick in “Train Bleu” ($30, at all NARS counters)

Deep Purple Red
Left to right:
Chanel Rouge Coco lipstick in “Ballet Russe” ($38, at Chanel Beauty counters)
Mary Kay Crème Lipstick in “Merlot” ($17, marykay.ca)
Mary Kay Crème Lipstick in “Red” ($17, marykay.ca)